Iskander Amyatt-Leir
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Rebranding Fringe!
BRANDING | TYPOGRAPHY | QUEER
Fringe! is a queer film and arts festival showcasing a diverse, inclusive and provocative range of queer produced visual arts. While the festival has expanded over the years the main ethos remains the same: creating an accessible, affordable and inter-sectional space. The festival is constantly looking at ways to include new voices and ideas.
Instead of one logo there is a distinctive typographic treatment to the festival’s name, Fringe! representing the fluid and ever changing nature of gender, sexuality and the queer community.
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The branding is androgynous without ignoring male and female identities. Lavender is historically linked to the queer community, with purple representing a mix of male and female in queer pride flags and green the non-binary identities. Pink and blue are used equally to avoid gender connotations.
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![](https://freight.cargo.site/t/original/i/72fff7525d2127d40c80772b296e797f381499f62f8eb7a2e33b17759c182db0/Ishbel-Amyatt-Leir-Mainstage-1.jpg)
![](https://freight.cargo.site/t/original/i/023023e3707bf6a41285c782d3681b1cbf878f933c5c158bfeb1cb3f93f61242/Ishbel-Amyatt-Leir-Mainstage-2.jpg)
![](https://freight.cargo.site/t/original/i/8514d195ba02935e1ad7fc68ac1d49f207d5047f262f0592426278a2d2cd29f1/Ishbel-Amyatt-Leir-Mainstage-3.jpg)
![](https://freight.cargo.site/t/original/i/287ed090ab1cc5910abaeb97e8b1a8d1f487e08b6a889e14a2adce15caf055d5/Ishbel-Amyatt-Leir-Mainstage-5.jpg)
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